Fix the top 3 leaks
Headline. Proof. CTA. The usual conversion killers.
Make your B2B homepage
make sense in one scroll.
If the right buyer lands today, would they know what you do, who it is for, and why it matters? I help you fix that.
Action plan
What to change first, what to cut, and what to test next.
Hand-off ready output
A page plan and copy direction your designer can ship.
If buyers cannot repeat it, they will not buy it.
Buyers do not read your homepage like a document.
They scan, make assumptions, and decide if it is about their time.
When your message makes them guess, they do not keep guessing.
They leave.
What founders think they are showing
- Clear value
- Strong differentiation
- Benefits that matter
- A simple story
- An obvious next step
Buyers do not study your message.
They make fast assumptions.
They make fast assumptions.
What buyers actually see
- Claims that feel big, but unsupported
- No clear entry point
- Hard to know if it is for them
- Proof buried, or missing
- Nothing pulling them forward
I close the gap by tightening the promise, moving proof earlier, and making the next steps obvious.
This is not “better writing”. This is fewer wrong assumptions.
Teams often redesign pages before they understand where buyers get confused.
They change pages, headlines, and layouts without knowing what assumptions buyers are actually making.
Know where buyers get confused.
And what to fix first.
The 48-Hour Clarity Audit gives you a clear diagnosis of your homepage, so that you can make decisions before redesigning, scaling, or investing in traffic.
For founders who want clarity before making costly or hard-to-reverse changes.
After the audit, you will understand:
- Where buyers hesitate, misinterpret, or drop off
- Which messages are creating unnecessary friction
- What to change first to improve clarity and conversions
What you'll receive:
You receive a recorded walkthrough of your homepage, a written diagnostic, and a prioritized list of recommendations. The focus is on clarity. Everything is intended to be actionable immediately.
Book a 48-Hour Clarity Audit
Delivery is within 48 hours. No redesign work. No long-term commitment.
The C.L.E.A.R. Framework
The structure I use to diagnose and improve homepage clarity. Open each letter to see how small messaging shifts remove friction.
C
Context
Stop buyers from asking, “Is this for someone like me?”
Context sets the frame for everything that follows.
Buyers decide in seconds whether your homepage matches their world. When the opening message clearly names their situation, they stop scanning and start paying attention.
Context answers one core question immediately: “Is this for someone like me?”
Strong context creates:
- Immediate relevance for the right buyer.
- A clear mental frame for the problem being addressed.
- Faster understanding of what your product is actually for.
- Lower cognitive load from the very first line.
L
Leverage
Explain why your solution is the obvious choice.
Leverage is your strategic angle.
It explains why your solution is the obvious choice instead of just another option. Without leverage, your product blends into the category and forces buyers to compare on surface-level features.
Leverage clarifies why your approach matters and why it is different.
Strong leverage clarifies:
- The specific advantage your product holds.
- Why your approach outperforms reasonable alternatives.
- How you change the buyer’s current way of solving the problem.
- What makes your value feel immediately compelling.
E
Evidence
Give buyers proof before they start doubting.
Evidence turns claims into conviction.
Buyers expect proof early. When evidence is missing or buried, doubt fills the gap and hesitation grows, even if the product is strong.
Evidence shows that your product works in the real world, not just in theory.
Strong evidence reinforces:
- That your product delivers real outcomes.
- That your claims are backed by proof, not optimism.
- That others like them have succeeded with your solution.
- That choosing you feels lower risk.
A
Action Path
Remove hesitation around what to do next.
A homepage should guide buyers effortlessly.
Buyers should always know where to click, what they will get, and what happens next. When the path is unclear, even interested buyers hesitate and momentum breaks.
A clear action path removes hesitation and keeps buyers moving forward.
A clear action path drives:
- Faster movement toward the next step.
- Higher conversions through reduced friction.
- Confidence that clicking your CTA is safe and logical.
- A predictable flow that prevents buyers from drifting away.
R
Reinforcement
Support the decision buyers are already leaning toward.
Reinforcement strengthens conviction.
It addresses remaining doubts, reduces last-minute friction, and supports the decision the buyer is already leaning toward.
This is where uncertainty fades and confidence settles.
Strong reinforcement secures:
- Clarity around remaining questions or objections.
- Confidence that your product fits their situation.
- A final reminder of the core value you deliver.
- Momentum toward taking action with certainty.
Each layer isolates a specific point where buyer clarity is won or lost.
How we can work together.
Built for clarity and speed.
Each engagement gives you precision insight, clear messaging, and a homepage that pulls its weight.
48-Hour Clarity Audit
Know exactly where buyers get confused and what to fix first.
This is a fast, high-signal diagnosis of your current homepage and messaging. You get clarity without committing to a redesign.
This is a high-signal diagnosis of your homepage messaging. You will see exactly where buyers hesitate, what they assume instead, and the fastest path to remove friction without committing to a full redesign.
You get:
- A full homepage clarity review focused on buyer confusion and hesitation.
- Clear identification of the top conversion leaks across headline, proof, structure, and CTAs.
- Specific rewrite guidance for hero, subheads, value propositions, and calls to action.
- A prioritized action plan showing what to fix first for the highest impact.
What you get (deliverables):
- A recorded walkthrough (20 to 25 minutes) showing the exact clarity leaks and why they happen.
- A written diagnostic document (PDF) with annotated findings, page-level notes, and clarity gaps.
- Rewrite guidance for your hero, subheads, proof, and CTAs with ready-to-use copy options.
- A prioritized action plan that tells you what to change first for the highest impact.
Homepage Rewrite
A complete homepage revamp, end to end, ready to ship.
This is a full rebuild of your homepage messaging. The goal is a clear, buyer-led narrative that design and development can execute with confidence.
This is a complete rebuild of your homepage narrative and conversion flow. I rewrite the entire page so the promise is easy to repeat, proof is placed where buyers need it, and the next step feels obvious.
You get:
- A complete homepage rewrite covering hero, subheads, narrative sections, proof blocks, feature explanations, and CTAs.
- A clear message hierarchy and page flow aligned with how buyers scan and decide.
- Copy delivered in a wireframe style layout so structure, emphasis, and sequence are unmistakable.
- Section-by-section rationale explaining why each message exists and how it reduces buyer hesitation.
What you get (deliverables):
- A complete rewrite across key sections: hero, subheads, narrative blocks, proof blocks, feature explanations, and CTAs.
- A clear message hierarchy and page flow designed for scanning and fast understanding.
- A wireframe-ready layout where the copy is placed section by section so design and development can ship with confidence.
- A short rationale document (PDF) explaining what changed and how each section reduces hesitation.
- Two refinement passes to align tone, positioning, and decision flow.
Conversion Messaging System
One clear narrative used consistently across product, marketing, and sales.
This creates a shared messaging backbone that removes confusion across teams and surfaces the real reasons buyers say yes.
This is how you stop mixed messages across pages, teams, and channels. We build a single source of truth that explains what you do, who it is for, why it is better, and what to say when buyers hesitate.
You get:
- Buyer insight synthesis from multiple sources, including sales calls, demos, support tickets, onboarding feedback, CRM notes, reviews, win–loss data, and competitive analysis.
- A complete positioning narrative aligned with how buyers evaluate, compare, and decide.
- A messaging hierarchy for homepage, product pages, onboarding, sales, and marketing.
- A centralized message bank teams can pull from to stay consistent.
What you get (deliverables):
- A documented buyer insight summary synthesizing motivations, objections, decision criteria, and language patterns from multiple sources, including internal materials, customer-facing teams, and relevant public discussions where your buyers are active.
- A complete positioning narrative document defining your core promise, differentiation, and strategic angle, aligned with how buyers evaluate, compare, and decide.
- A clear messaging hierarchy that shows what to say first, what supports it, and what comes next across homepage, product pages, onboarding, marketing, and sales surfaces.
- A centralized message bank document with approved headlines, value statements, proof points, and objection responses that teams can reuse without rewriting or drifting off-message.
- A clarity architecture overview explaining how each message reinforces trust, reduces cognitive load, and prevents buyer hesitation.
How clarity changes the way
buyers see your product.
Selected breakdowns showing what changed, and why it matters.
Open a breakdown to see the clarity problem, what changed, and why it mattered.
Trust & Transparency
EcoVedo
Helping buyers verify claims instead of guessing.
- Promise clarified in the first screen
- Trust signals made visible earlier
- Next step simplified into one obvious action
Founder Momentum
FOUNDER’SMOOD
Guiding founders from overwhelm to action.
- Primary promise made easier to repeat
- Page flow simplified into a clear path
- Reduced hesitation around the next step
The thinking behind the clarity.
Conversion-focused messaging for B2B SaaS and AI teams, built around how buyers actually think, hesitate, and decide.
I help turn complex products into clear, actionable messaging that buyers can quickly understand. With a background in sales and firsthand experience with real objections and real decision triggers, I approach every page through the buyer’s eyes so the right message becomes obvious.
What I bring to your team
- Messaging built around clarity, relevance, and momentum.
- A deep understanding of how buyers scan, assume, and make decisions.
- Close collaboration with founders and product teams to keep messaging accurate and actionable.
If this way of thinking resonates, we should talk.
See how we can work together
No pressure. Start with clarity, not commitment.
Ready when you are.
Share your homepage or reach out directly.
I’ll help you find the clearest path to stronger messaging and fewer conversion blockers.
15-minute clarity call
Share your homepage, get an initial read on the biggest clarity leaks, and see if a 48-Hour Clarity Audit is the right next step.
Prefer to write it out? Send over your homepage URL and a bit of context, and I’ll reply with thoughts and possible paths.
Connect and start a short conversation. Share what you are building and where your homepage feels unclear.
Vilnius based, working globally.
Based in Vilnius, collaborating remotely with B2B SaaS and AI teams across time zones.